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Happy International Women's Day!

March 7, 2021

Empowering women across the world

Here at Jali, we’re celebrating International Women’s Day! A global day celebrating the social, economic, cultural, and political achievements of women. 

There are many empowered women with different backgrounds in life but all of them have one thing in common: while others see impenetrable barriers, they see challenges they can overcome. 

Jali is so much more than just “food” — every day we work with women in Sub-Saharan Africa and the Caribbean teaching them transferable skills to help them create better livelihoods for themselves. Through hard work and dedication, we are proud of all the women we work with like Felister Wanjiku and Lucy Waweru who help bring you your Jali fruit.

So what helps bring that empowered attitude every single day?

We help create plans with goals
What you do, why you do it, and how you do it are really important when it comes to achieving success. When it comes to working with the women in our cooperatives our Field Officers make sure to practice a process called S.M.A.R.T. to help them determine their objectives and goals. Ninety percent of the women we work with residing in rural areas are members of table banking groups who also use this method when helping them determine what they are working towards financially, like paying for their children’s school fees. 

It’s good to have goals, we push for having passion too!
Colletta Maingi, Impact Coordinator, works with our women cooperatives in Kitui County, Kenya. She always says, “Show me a woman of passion and I will show you a woman that succeeds.” The truth is, passion drives the vision, which in turn helps the women we work with define goals for themselves and their families. 


We provide daily encouragement to build up their confidence
Confidence is getting out of your comfort zone, and being true to yourself when dealing with others. It's taking a risk even when you might feel insecure and knowing you can fail one day but the next day try again. We work with our women to build up their confidence through daily encouragement.

We work with dedicated women
A hard-working person will never go unrewarded. We make sure the women in our cooperatives learn what it takes to be successful, even when it’s not easy. By utilizing our dehydrators, women are able to dry fruit with a minimal amount of time dedicated in the morning and the evening. That means they have their whole day to spend on other jobs or viable ways to make income like selling in the local markets.

It's all about having a support system
Women are the glue that binds families and society together, it is important to build one another up through daily encouragement. Daisy Wausi, Senior Field Officer in Murang’a County, Kenya shares, “The women make my day! It’s not just about teaching them, they teach me! About topics like being a good wife when I get married one day. They inspire me to keep working hard at my job!”



So the next time you eat a bag of Jali fruit think about how you are not just "empowering" a woman — you are helping her set goals for herself, create a plan, have passion, work hard, build confidence and support one another. 

Now that's a way to overcome challenges! Happy International Women's Day from all of us here at Jali!

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