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This holiday season, show up for your people and the planet by shopping with purpose and impact; studies have shown that Americans spend approximately $16 billion annually on unwanted holiday gifts, most of which end up in the garbage!
Now, more than ever, it is important to make your dollar count and the best way to do that is by supporting businesses making a positive impact.
Let’s make sustainability the spirit of the season, and choose to support businesses that reduce, reuse, and recycle.
Millions of people partake in massive shopping sprees Black Friday and Cyber Monday, but save for Small Business Saturday to show support to independent businesses instead of big box retailers.
Support small businesses throughout the holiday season by looking at your community (local and global) to strengthen emerging economies and entrepreneurs.
Here are some ideas: think local. Brick and mortar shops thrive on patronage from the community. Check out outdoor flea markets for curated, retro finds and craft shows where local makers display one-of-a-kind, handmade creations. Remember, everytime you shop small, you are helping to support an entrepreneur or family-owned business.
Shopping small doesn’t always mean shopping in-person. Many small businesses are entirely run through online marketplaces, such as Etsy, and independent ecommerce stores like ours!
Take Your Time
Half the fun of shopping lies in the chase, but this is how impulse buys happen. Take the opportunity to do your research. When it comes to finding the perfect gift, take the stress out of the experience by shopping in advance.
When making decisions between brands, look for conscious companies and feel good giving a gift designed with an end-of-life plan.
Giving yourself plenty of time to shop will also help you avoid the need for expedited shipping and rush deliveries, and some online retailers will package everything in single deliveries if ordered at once, cutting down on the transportation carbon footprint and added packaging. At Jali, we also offer you the opportunity to reduce your carbon impact by adding 10 cents to your order.
Gift for the Long-Haul
We live in an increasingly throwaway society where most of what we consume has a very short lifespan. You can help spread the gift of thoughtfulness, durability, and value by shopping for items that will stand the test of time and loved ones can truly use and reuse over and over.
Try your hand at upcycling objects to give them a new life as a sustainable gift.
Experiences Are Key
We know what you’re thinking, but experiential gifts aren’t totally out. We just have to be a little more creative these days. Instead of taking friends to a winery, sign them up for a membership to a wine club. Get your foodies a box of premium curated snacks from Snack in the Box.
For outdoorsy types, consider “adopting” a wild species through the World Wildlife Fund Symbolic Species Adoption program or planting a tree in their name with The Trees Remember. Culture buffs are sure to appreciate a subscription to a music or media outlet, and anyone missing the gym or studio will love a class pass for an exciting virtual fitness experience.
Look for companies that give back with a greater social or environmental mission.
We’ve curated an awesome list of businesses doing just that in a variety of ways. Check it out! Not only will you be gifting a thoughtfully made product, but your money will be supporting livelihoods in the process.